The students can earn/accumulate credits only in case of successful completion of the work described in the course syllabuses, after receiving a positive assessment.
The maximum grade per academic course is 100 points.
Positive assessments:
(A) Excellent – 91 points and up;
(B) Very good – 81-90 points of the maximum assessment;
(C) Good – 71-80 points of the maximum assessment;
(D) Satisfactory – 61-70 points of the maximum assessment;
(E) Enough – 51-60 points of the maximum.
Negative assessments:
(FX) Didn’t pass – 41-50 points of the maximum assessments;
(F) Fail – 40 points or less of the maximum assessment.
Students with grade FX have the right to retake the final exam;
Students with grade F must retake the course.
The student’s assessment takes place during the entire academic semester. Consequently, the student’s final assessment is the sum of interim assessments and final exam results.
Final examination maximum score is 40 of the total 100 points; the remaining 60 points are distributed according to interim assessments.
Only the students who have earned the minimal number of 25 points during the semester through interim assessments are allowed to take the final exam.
Students who do not have a compulsory minimum score (25) will not be admitted to the final examination. The minimum mandatory score for the final exam is 16.
In order to determine the student's final rating and to encourage them to study well, the cumulative score, Grade Point Average* (GPA) is calculated at the end of the academic process (grade point average is also calculated at the end of each semester).
| * Grade point average (GPA) is calculated as follows: The points accumulated by the student in each course are multiplied by the number of credits for the specific course and then the total sum of these numbers is divided by the number of credits earned by the student.* |
The Bachelor's Program of Media Products and Visual Methods in Design aims to prepare highly qualified professionals who can design and produce a wide range of graphic and digital media content. Graduates will be capable of creating visual communication products for media, advertising, and various creative industries. This includes video, animation, audio, educational illustrations, TV and commercial content, as well as print and digital materials such as posters, banners, brandbooks, books, and magazines.
Graduates will be skilled in:
- Color theory and reproduction
- Photography and computer graphics
- Visual design and communication
- Combining imagery, typography, and decoration
- Creating, managing, and applying brand identity across various media platforms
Program Objectives
The program is designed to:
- Provide a comprehensive understanding of media arts, covering:
- Graphic design (advertising design, brandbooks, packaging, typography, posters, visual communication, illustration, etc.)
- Digital design (photography, retouching, web/app design, motion graphics, character animation, multimedia)
- Creative project development using modern digital tools
- Equip students with the ability to create high-quality visual content for media and advertising, including:
- Moving/static infographics
- Banners, lightboxes, and urban design elements
- Applications, animated episodes, and product packaging
- Develop creative project skills, including:
- Planning, drafting, refining, presenting, and researching current media topics
- Foster general, professional, and transferable skills, with a focus on:
- Conceptual thinking
- Strategic and creative vision
- Execution of degree-level creative projects
- Promote critical thinking and communication, enabling students to:
- Engage in well-argued discussions with both specialists and non-specialists
- Effectively communicate creative ideas and innovations
- Encourage ethical and cross-cultural awareness, helping students to:
- Understand their role in diverse visual communication contexts
- Plan and pursue lifelong learning and professional development
Learning Outcomes
Upon graduation, students will be able to:
- Use 2D/3D graphics, animation, and digital projection systems to create high-quality content for advertising and communication purposes
- Apply digital tools throughout the creative process—from concept to final product
- Define, plan, and develop media projects, and present finished digital products
- Manage projects, communicate effectively, and use digital tools for marketing and promotion
- Complete a degree-level creative project, independently or as part of a multimedia, web, or mobile production team
- Engage in meaningful debates about media trends, digital innovations, and creative processes
- Adapt to dynamic learning or work environments and take responsibility for personal growth
- Act ethically and uphold professional standards
- Define personal learning goals and continuously update their knowledge and skills
Career Opportunities
Graduates of the program will be prepared to work in a variety of industries, including: Media & Communications, Advertising & Marketing, Publishing, Education, Government & NGOs, Banking & Commercial Sector.
Possible roles include Graphic Designer, Motion Designer / Animator, Video Editor, Illustrator, Digital Content Creator, Layout Designer / Page Maker, Design Manager, Advertising Specialist.
For a detailed description of the program, see the attached file - Media Products and Visual Methods in Design Bachelor's Program
Tuition Fee (Academic Year 2026-2027)
An annual tuition fee for the GAU Media Products and Visual Methods in Design Bachelor's Degree Program is 4,500* GEL (60 ECTS). Payments are made twice a year, with equal parts, before the beginning of each semester.
See the link for the tuition fee of non-resident students.
Scholarships
1. TOP GRANT - Full Scholarship
Applicants who make it to the Top 1000 in the overall Bachelor's Exam Scores and choose Georgian American University will have their bachelor's studies fully funded at GAU - 240 credits (in case of re-election and /or additional selection of any subject, the student will have to pay the respective credit cost).
To receive a TOP Grant, you must:
- Select the GAU Bachelor's Program (code 120) as your first choice;
- Achieve high scores on the Unified National Exams and place within the top 1,000 nationally.
2. Financial support based on Grade Point Average (GPA):
GAU students enrolled in the Bachelor’s Degree Programs of the School of Humanities & Liberal Arts become eligible for academic scholarships after completing their first semester of study. Scholarships are awarded based on the GPA calculated at the end of each semester and are applied toward the tuition fee for the following semester.
- 1st Place — 100% tuition fee waiver
- 2nd Place — 50% tuition fee waiver
- 3rd Place — 25% tuition fee waiver
3. Special financial support:
If there are two family members studying at GAU at the same time, a discount of 20% is applied to each student.
* In case of certain overlaps or nonstandard situations, consider the following guidelines:
|
For more information please contact us:
Lela Meladze
(+995) 555 77 00 80
(+995 32) 220 65 20 (327)
lelameladze@gau.edu.ge
To complete the Media Products and Visual Methods in Design Undergraduate Program, students must earn 240 credits.
The standard duration of the bachelor's degree program is 4 years (2 semesters/year). During one academic year, students accumulate 60 credits, i.e. 30 credits per semester. However, depending on a student's individual schedule, the number of credits per year can be either more or less than 60, but not more than 75.
The Bachelor's Program is structured into the following components:
- Mandatory study courses of core curriculum – Students accumulate 144 credits in the major mandatory field-specific study courses; a mandatory degree-granting piece of work (creative project) – 16 credits and a mandatory practical component (portfolio) – 10 credits.
- Elective courses relevant to the core curriculum – Students accumulate 30 ECTS credits in this category.
- Free Component (Electives) – Students complete 40 ECTS credits, comprising 24 mandatory credits and 16 elective credits, designed to enhance general transferable skills and broaden academic and professional perspectives.
Students may earn the 16 elective credits within the free component from:
- Other academic programs at the same level within Georgian American University;
- Accredited academic programs of the same level at other Georgian higher education institutions;
- Accredited academic programs of the same level at foreign universities, provided the credits are recognized under Georgian legislation.
The program also includes mandatory sector-specific English language courses to strengthen professional communication skills.
The 10-credit practical component and the 16-credit qualification thesis/project are both undertaken during the 8th semester. Students are eligible to begin these components only after completing all 174 mandatory credits. Detailed descriptions and evaluation criteria for both components are outlined in their respective syllabi, which are attached to the curriculum.
Please see the attached file for the Media Products and Visual Methods in Design curriculum.
Only Georgian citizens who have the state high school diploma certifying full general education (or a document equal to it), can be enrolled in the Media Products and Visual Methods in Design Undergraduate Program, based on the Unified National Examinations (UNE) results. See Unified National Examination form/questionnaire.
Applicants must indicate the relevant code for the GAU Media Products and Visual Methods in Design Undergraduate Program when registering for the UNE.
Students can be enrolled in the Media Products and Visual Methods in Design Undergraduate Program through the mobility program twice a year, within the timeframe established by the Ministry of Education and Science of Georgia, in compliance with mandatory procedures and fixed rules established by the University. See mobility terms and procedure.
Accredited foreign higher educational institution students can be enrolled in the Media Products and Visual Methods in Design Undergraduate Program on the basis of the order issued by the Minister of Education and Science of Georgia.
International Students see the link.
